BCKR adds Notre Dame and Penn State to licensed lineup

Austin-based BCKR has launched officially licensed Notre Dame and Penn State apparel, giving the brand products for all five teams in the AP preseason top five. The move expands BCKR’s college portfolio as the football season begins and adds new technical outerwear aimed at fans in the stands.

Why it matters: - BCKR now has officially licensed apparel for every team in the AP preseason top five: Ohio State, Oregon, Georgia, Notre Dame and Texas. - The expansion strengthens BCKR’s position in premium fan outerwear as college football enters its hottest and most weather-dependent stretch. - The new collections target fans who need technical layers for September heat, fall rain and late-season cold.

What happened: - BCKR announced officially licensed collections for the University of Notre Dame and Penn State University. - The new Notre Dame collection and Penn State collection are available now at BCKR’s website. - The launch brings BCKR into two of the sport’s most recognizable stadium environments: Notre Dame Stadium and Beaver Stadium.

The details: - Both programs launch with the BCKR Cool One UPF Pullover. - BCKR said additional styles, including the flagship Dry One Waterproof Coat, will follow as the season changes. - The Cool One uses brrr°® cooling fabric and Toray® Dot Air™ materials. - The pullover offers UPF 50+ sun protection, high breathability and an active cooling sensation on skin contact. - BCKR built in fan-focused details, including an integrated stuff sack with school fight song lyrics, a lens cleaner and storage for tickets and phones. - BCKR contributes a portion of sales from bckr.com to support partner schools’ athletes and university programs.

Between the lines: - BCKR is positioning itself as a technical-apparel brand first, not a logo-first fanwear company. - The focus on waterproofing, breathability and cooling suggests BCKR is going after fans who spend long hours outdoors rather than occasional game-day buyers. - The company’s expansion into licensed college gear follows the launch of BCKR Core, a non-licensed line with the same technical pieces in neutral colors. - BCKR Core is available direct to consumers and can be customized for corporate gifting, team travel, alumni groups and hospitality programs. - BCKR was founded by outdoor industry veterans, including members of the team that helped scale YETI. - The company is based in Austin, ships every order itself and includes a handwritten note in every package.

What’s next: - BCKR said its broader system of technical fan outerwear will continue rolling out beyond the first pullover launch. - More licensed and unlicensed products are likely to fill out the company’s seasonal lineup as temperatures drop. - Fans can shop the full collection at the company’s online store.

The bottom line: - BCKR is widening its college-sports footprint by pairing premium technical materials with licensed team apparel for two more marquee programs.